Pricing: Understanding and Capturing Customer Value 11. New-Product Development and Life-Cycle Strategies 10. Product, Services, and Brands: Building Customer Value 9. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. ![]() Business Markets and Business Buyer Behavior Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix 7. Consumer Markets and Consumer Buyer Behavior 6. Managing Marketing Information to Gain Customer Insights 5. WebCT Campus Edition or Vista e-Pack for Principles of Marketing, 13th Edition. Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2–Understanding the Marketplace and Consumers 3. ![]() ![]() Marketing: Creating and Capturing Customer Value 2. Part 1–Defining Marketing and the Marketing Process 1.
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